Co-op sell food past best before date to cut down on waste

Written by: Editorial staff | Published:
East of England Co-op hopes to save two tonnes of food from being wasted

Supermarket chain the East of England Co-op has become the first major retailer to sell food past its best before date.

The retailer, which is independent of the Co-operative group, will reduce items such as tinned and dried food to 10p when they reach their best before date.

It hopes to save at least two tonnes of food from being wasted annually in the initiative.

The campaign will be trialled in 14 stores in East Anglia over a three-month period.

“During our trial we found our 10p items went within hours of being reduced, sometimes quicker,” said Roger Grosvenor, East of England joint chief executive and head of retail.

“This is not a money-making exercise, but a sensible move to reduce food waste and keep edible food in the food chain.”

The Food Standards Agency advises that products past their best before date are safe to eat but may not be at the optimum quality intended by the producer.

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