Dulux teams up with Veolia to produce recycled paint

Written by: Editorial staff | Published:
Dulux Evolve is made from 35% recycled paint

Paint manufacturer Dulux has partnered with Veolia to produce a line of matt emulsion made from 35% recycled paint.

The Evolve collection uses leftover white paint collected from Veolia’s Household Waste Recycling Centres which would have otherwise ended up in landfill.

The paint, so far only available in white, is refined and filtered before being transported to a manufacturing facility where it is combined with new paint, re-engineered and then quality tested.

It is five years in the making and has been blind tested by decorators and painting contractors plus small-scale trials with Co-op and Waitrose.

Gavin Graveson, executive vice president of Veolia UK and Ireland said: “How many of us have old tins of paint just taking up space in our sheds or cupboards?

“Now we have a solution where residents can bring us their paint and we can give it a new lease of life with Dulux Trade Evolve. We will continue to look for solutions to close the loop on products that otherwise were going to waste.”

Over 700 million litres of paint are sold every year.


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