Greene King pledges to reach zero waste to landfill by 2020

Written by: Editorial staff | Published:

Greene King, the UK-based pub retailer and brewer, has announced a new target of zero waste sent to landfill by 2020, said to be the first pledge of its kind in the UK’s pub industry.

"The declaration follows the launch of Greene King’s partnership with waste management company SWR in April 2016, and its commitment to Courtauld 2025 to create a best practice waste solution. The aim of the partnership is to continue to reduce landfill waste across the entire managed estate and remove it totally by 2020," said Matt Todd, group trading director at Greene King.

Since the launch of the initiative in April 2016, Greene King is reported to have introduced a number of initiatives across its managed pubs, including a waste recycling backhaul scheme, where pub teams separate waste on site into dedicated bins for food, cardboard, glass and other material which is returned via its dedicated food distribution network. This is claimed to have reduced the number of general waste bins by 42%.

One year on, Greene King said it has achieved a 95% diversion away from landfill rate.

"Almost 8,000 tonnes of food have been diverted from landfill across the entire estate. The initiative has also resulted in the business increasing its recycle rate from 49% to 70%, and saving 3,950,581 tonnes of CO2 - producing enough electricity (via the anaerobic digestion of food waste) to power more than 7,100 UK homes for an entire month," explained Todd before adding: "Waste is a real issue for the hospitality industry, and with the total Eating Out market set to grow from an estimated £87.1 billion in 2016 to £94.1 billion in 2019 according to the 2016 MCA Eating out Report, it is set to become more and more pressing.”

Greene King said it is also working with WRAP to take its waste strategy even further by implementing two key waste engagement projects. The first is reportedly a best practice training programme for area managers, and the second is to work with supply chain partners with regards to packaging and portion control.

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