Iceland launches plastic-free aisle trial in Liverpool

Written by: Jo Gallacher | Published:
Iceland will collect feedback on the trial which it will then share with Defra

Iceland will launch an in-store plastic-free ‘greengrocer’ aisle to reduce single-use plastic pollution.

Launching in the company’s Liverpool The Food Warehouse concept store, the pilot will see 35 produce lines sold loose and 27 lines sold in plastic-free packaging.

The plastic-free options will be sold at a cheaper price than its packaged equivalent.

Packaging will include compostable moulded pulp fruit punnets, reusable plant-based rubber bands and cellulose and cotton nets for items such as satsumas and onions.

Iceland will collect feedback on the trial which it will then share with Defra.

Richard Walker, Iceland managing director, said: “Over 12 million tonnes of plastic enter the world’s oceans every year and the retail industry can no longer ignore the plastics tidal wave which is coming our way.”

Iceland promised to remove plastic packaging from its own-label products by the end of 2023.

It is currently trialling reverse vending machines at stores across the UK, which has seen a positive uptake.


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