Recycled plastic deer lights up London West End

Written by: Jo Gallacher | Published:
The deer is made from 2,000 plastic bottles collected in the West End

A life size illuminated deer made of 2,000 plastic bottles has gone on display in London’s West End.

The Hart of London installation has been put up by Heart of London Business Alliance, Veolia and Westminster Council to remind the public about plastic waste consumption this Christmas.

It features ‘tap donation’ technology which lights up every time a fixed donation of £3 is received for the St James’s Church charity- where the deer is located.

This will go towards free counselling services, night shelters for the homeless and support for asylum seekers.

The group of organisations have worked on a series of environmental initiatives across the West End in the past year including disposable cup recycling and cleaning up 3.5m pieces of chewing gun.

Helder Branco, Veolia senior contract manager, said: “In Westminster, we recycle over 15m plastic bottles every year, however despite the fact that plastic bottles are a highly recyclable material, we know that 40% of those used in the UK are not reaching recycling centres.

“We hope that the Hart’s presence will remind people to recycle more and encourage them to give those in need, if they are in a position to do so.”

Hart of London was designed by Liverpool-based sculptor Faith Bebbington.


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