Seven EU cities and nine London boroughs sign up to food waste pilot project
For the next two years, nine London boroughs have committed themselves to support TRiFOCAL, a city-wide pilot project that aims to help Londoners reduce food waste, while promoting healthy and sustainable eating, as well as the recycling of unavoidable food waste.
News of the nine boroughs was announced by Liz Goodwin, chair of LWARB - which is working in partnership with WRAP as Resource London - and with Groundwork London to deliver the EU-funded TRiFOCAL project.
The nine boroughs which have signed up to the project are Bexley, Croydon, Hackney, Hounslow, Islington, Lambeth, Merton, Sutton and Tower Hamlets.
Goodwin said, “I want London to become the leading city that others look to for inspiration about how to address some of the pressures all cities are facing, and sustainable consumption and management of food is right at the top of the list. The TRiFOCAL project is an exciting opportunity to find solutions. It’s great to be working with WRAP and Groundwork London as well as nine London boroughs and a range of European cities. I’m looking forward to seeing what we can achieve.”
The project will aim to target households, schools, community groups, hospitality and food services businesses as well as large businesses in the boroughs through an integrated communications campaign later this year.
According to Resource London, this will focus on raising awareness about the value of food – combining messaging about avoiding wasting food, healthy and sustainable eating and increasing recycling rates for unavoidable food waste both in the home and when eating out. There will also be London-wide activity including engagement with large employers to raise awareness and a London harvest festival to celebrate the value of food.
"This is the first time these core messages will be tailored and targeted simultaneously in a choreographed approach on this scale," said a Resource London spokesperson before adding: "Successes within the nine London boroughs will be shared across other London boroughs to amplify their impact, while seven EU cities have joined the programme as ‘replication cities’. These will look to conduct similar initiatives within their own municipalities. They are Barcelona, Brussels, Burgas, Dublin, Milan, Oslo and Växjö."
Peter Maddox, director, Government Programmes WRAP and Resource London board member, said: “Having this scale of support will help us test, measure and understand how we can apply learnings from these pilots across our capital city, and beyond. We shall test different approaches combining the three core themes of reducing food waste, healthy and sustainable eating, and increasing food waste recycling. This will help people and businesses save money, and benefit the environment.”
This material is protected by MA Business Ltd copyright.