Traffic light system could help public recycle

Written by: Jo Gallacher | Published:
Consumers said they would like to use a three-tier traffic light colour system and familiar symbols to indicate how easy it is to recycle the product
This is a great idea and a Must. Please keep me informed on developments and if I could help ...

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Colour and number eco-labelling could make recycling easier for the public, SUEZ says.

During a series of workshops held by independent researchers for SUEZ, consumers said they would like to use a three-tier traffic light colour system and familiar symbols to indicate how easy it is to recycle the product.

There is currently no consistent, universal guidance to help consumers make sustainable choices, which can often lead to public confusion.

An alternative numbering system was also suggested, which would provide clear instructions for recycling and disposal.

This was backed by a number of manufacturers, retailers, councils and waste-management companies which saw value in the idea at the workshops.

SUEZ has developed what a traffic light system may look like, based on the existing Mobius Recycling Loop.

Under this system, each product category is assigned a permanent number which matches the number placed on bins and recycling containers across the country.

SUEZ's suggested traffic light system

Workshop participants also thought a red or negative eco-label would decrease a brand’s reputation over time, encouraging them to swap brands.

According to a national survey of 2,000 people, over half (57%) of the population said they would routinely check environmental labels if introduced.

David Palmer-Jones, SUEZ recycling and recovery UK CEO, said: “This purchase by colour and recycle by numbers system, in part designed by the very consumers that will use it, solves the twin challenge of empowering consumers to make more sustainable choices and harmonising bin collection systems, making it simpler to recycle without having to spend a fortune on new ‘binfrastructure’.

“Mandatory on-pack labelling must be just part of a radical shake-up by government to influence the way we make, consume and discard materials sustainably as a society.”


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Comments
This is a great idea and a Must.

Please keep me informed on developments and if I could help with the development and roll-out and adoption to & for Collection Authorities and the Recycling Industry etc..

Yours sincerely
Joe Gatley
Waste Management Consultant

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