Viridor teams with high street brands to create closed-loop packaging solution

Written by: Jo Gallacher | Published:
Viridor's Rochester facility receives material from across the country

Viridor is working with major high-street brands including Marks & Spencer, Sainsbury’s and Tesco to create a closed-loop solution for packaging.

This will solve the often difficult issue of sorting packaging made from its difficult composition of materials and shapes.

Common issues include small items such as bottle lids which get lost in screens designed to remove glass and plastic which is mistaken for paper.

Viridor runs a network of specialist polymer recycling facilities across the country.

The collaboration comes at an important stage, given last week’s Budget announcement of a tax on plastic packaging with less than 30% recycled content.

Jez Blake, Viridor head of recycling assets, said: “Assuming the material goes into the right bin during the collection process, it must then survive a series of sortability stages, otherwise it’s journey could end prematurely and enter the residual waste stream.

“Even if a product does survive the process, there must be an end commercial market who can make use of the pellets. This can be a problem when everyone is looking to use clear plastics to make their product, even if they are then dyed another colour.”

Viridor recently launched a new partnership with Marks & Spencer, Sainsbury’s and Tesco to create a solution which puts black plastics back into food packaging.

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