Waste and recycling becomes bigger issue for food shoppers than price

Written by: Jo Gallacher | Published:
62% of shoppers prioritised waste and recycling issues

The number one issue for British food shoppers in the next decade will be to reduce packaging and use more recyclable materials.

This is according to a new study by ThoughtWorks which found 62% prioritised waste and recycling issues.

Shoppers said this was already a bigger issue for the future than the price of food.

Of the 2000 respondents, 48% also said reducing food waste would be a top issue for the future.

Brits throw away on average around 11% of the value of food they buy every week, yet austerity coupled with concern over extreme weather conditions have changed attitudes, ThoughtWorks says.

Kevin Flynn, director of retail strategy at ThoughtWorks, said: “Food waste and use of needless packaging will also change the way people buy food as the era of a decadent waste society will end.

“As we enter a new era in terms of the consumer’s relationship with food, technology has a pivotal role to play to help retailers and food producers tackle the big challenges ahead.”

A BCG report published last month predicted food waste is set to rise by a third by 2030.

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