Oddbox appeals for crowdfunding for wonky fruit and veg boxes

Written by: Florence White | Published:
Oddbox has supplied 25,000 boxes of unwanted wonky fruit and vegetables since 2016

London's first wonky fruit and vegetable company Oddbox is appealing for £350,000 of investment through crowdfunding platform Seedrs.

Since its set up in 2016, Oddbox has supplied 25,000 boxes of unwanted wonky fruit and vegetables to homes and offices across London.

It currently has 1,500 customers in South London and a waiting list of over 2,500 people from across the country.

Food is sourced from farmers' unwanted produce with the boxes retailing at 30% less than other fruit and veg deliveries.

Oddbox now wants to encourage more people to help reduce food waste and has set a target to save 500,000 tonnes of UK and EU fruit and veg waste by 2022.

It hopes the new crowdfunding investment will allow the company to expand across the rest of London and then the country.

Emile Vanpoperinghe, Oddbox co-founder, said: “We are on a mission to fundamentally shift food standards and normalise wonky produce and limit food waste.”

The continuing rise of plant-based and 'flexitarian' diets and a desire to reduce plastic packaging has provided a surge in customers looking for alternatives for sourcing food.


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