"While the country needs to increase recycling rates, we must not forget the importance of quality within the collection programmes. Only in this way can we ensure materials are used within the economy for as long as possible.
"Changing patterns of consumption, such as reading newspapers and magazines on tablets and shopping online rather than on the high street, mean more cardboard and mixed papers end up in household waste streams. It is essential this fibre is collected separately to maintain a consistent quality product that can be used in manufacturing.
"Quality recycling is everyone’s responsibility, with everyone within the supply cycle, from manufacturers, logistics providers, retailers and consumers doing their bit.
“Getting everyone on board is crucial to ensure quality in recycling. While it was unhelpful to see the national press talk about a ‘Christmas recycling shambles’ in such sensationalist terms and with inaccurate facts, we have to concede that valid points about the importance of clarity in communication were raised.
“At this time of the year local authorities and reprocessors have larger volumes of materials to process but all parties have a vested interest to recycle as much as possible. With the right framework, enforcement and messaging we will be able to recycle more, and more of the right quality.”