FRANK Water goes single-use plastic free and launches #PledgeToRefill campaign

Written by: Editoria staff | Published:
FRANK Water founder and chief executive Katie Alcott

Safe water charity and social enterprise FRANK Water has ended all sales of its bottled spring water in single-use plastic bottles. According to the charity, it is the first UK bottled water company to discontinue use of single-use plastic bottles and switch to 100% environmentally sustainable solutions.

At the same time, FRANK Water is launching its #PledgeToRefill campaign which calls on all consumers to carry a refillable water bottle with them to stay hydrated without the need to purchase water (or other drinks) in single-use plastic bottles.

FRANK Water founder and chief executive Katie Alcott said: “We have always been committed to being transparent and open about our social enterprise business and charitable activities – hence the name FRANK Water. We have been working towards this announcement for some time now and feel hugely positive about our decision to end the sale of FRANK Water in single-use plastic bottles. Although we are not an environmental campaigning organisation, our mission and objectives are closely aligned to our friends and colleagues across the environmental sector. We want our announcement to give them hope that change is coming, and to encourage consumers to choose to refill rather than continue polluting our planet with toxic plastic waste.”

FRANK Water said it will continue to sell water in glass bottles which are made from 32% recycled material. The charity said its stockists are being offered alternative ways of supporting FRANK Water, including refill solutions and refillable bottles.

The campaign is already reported to be attracting support. Pat Fitzsimons, director at Thames Estuary Partnership, stated: “Our determination to slow the rising tide of single-use plastic bottles in the Thames can only be strengthened by FRANK Water’s #PledgeToRefill campaign and we shall be urging all our supporters to sign up. FRANK’s work in India and Nepal highlights the importance of valuing our incredible clean water and sanitation systems here in the UK where we just don’t need to buy drinks in one-use packaging.”

Alcott added: “This decision will undoubtedly hit our bottom line this year, and for years to come, but we are committed to being as ethical and environmentally sustainable as possible while continuing to fund safe, clean water projects in our partner regions in India and more recently Nepal. It feels like the right time to be doing it, but we know we’re small fry when compared to the bigger fish in the single-use plastic ocean. Let’s hope our announcement is the first drop that is needed to create a ripple effect on a much larger scale in the coming months and years.”

To join the campaign and #PledgeToRefill on the FRANK Water, visit the website at www.frankwater.com/refill. It is possible to purchase a Frank Water refillable bottle here and find out more about the work of FRANK Water here



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