The campaign aims to reach 20,000 schools across England, Northern Ireland, Scotland and Wales to increase knowledge and awareness of what can be recycled from all around the home. Recycle Now and Wastebuster are working with children’s TV presenter, Maddie Moate (pictured), to front the home recycling challenge and engage the imagination of young children around recycling.
With so many recyclable items all around the home, Recycle Now and Wastebuster say it is vital there is a simple solution to educate children and families on how they can recycle these items. Recycle Now’s Recycling Locator is expected to play a key role in engaging children and their families to find out what can be recycled locally:www.recyclenow.com/local-recycling
Linda Crichton, head of Recycle Now at WRAP said: “We know that many families are recycling, but not all are clear on all the items they can recycle. By challenging children to find out about what they can recycle from all around the home and by getting their families to recycle more, we want recycling to become the norm for the next generation."
WRAP’s Recycle Now campaign highlights the many unusual items in homes that can be recycled. By recycling, people reduce their use of natural resources and help to save energy. In order to create a sustainable environment, Recycle Now believes changing the behaviour of children around recycling will encourage families throughout the UK to make better recycling choices. The home recycling challenge is expected to to motivate children to think outside of their school, and to explore the items they can recycle at home.
In addition to the home recycling challenge, the campaign will look to dispel common misconceptions around recycling. The campaign includes a range of new school resources such as recycling films featuring Wastebuster’s mascot Captain Busta, along with a supporting cross-curricular activity pack to help children understand how things are recycled, along with the benefits of recycling. These new resources also include a teachers’ resource pack, posters and signage for schools and are ideal for any local authorities who are keen to engage with primary schools to help educate children on recycling.
Recycle Now and Wastebuster are working in partnership with the British online supermarket, Ocado, as part of a project to help educate children about recycling and the environment. The funding is being provided by the Ocado foundation.
Suzanne Westlake, head of corporate responsibility and corporate affairs at Ocado, said "Educating the next generation in environmental matters is hugely important to all of us at Ocado and we believe we can extend our responsibility beyond just delivering shopping into our customer’s homes."
Katy Newnham, Wastebuster added: "Although schools only represent a relatively small percentage of the overall waste generated in the UK, they house 100% of tomorrow's population. Schools that promote the Home Recycling Challenge and use the new resources to educate and inspire children and their families to recycle more, are helping to secure a more sustainable future."
The competition will continue over the summer holidays and will close on Monday, 25 September. All winners will be announced on Thursday, 28 September during Recycle Week (25 Sept – 1 Oct).
To find out more about the challenge visit: Wastebuster.co.uk/homerecyclingchallenge