Smurfit Kappa said it intends to make a cash donation for every tonne of cardboard and paper material that is put into the skip at its Vermont Street premises. Business and personal recycling can all be included.
Alanna Greenaway, commercial manager at Smurfit Kappa, said: “Anyone in the local community can help this extremely worthy cause simply by bringing unwanted cardboard and paper to our skip. It means a lot to us that together we can help those who have been affected by the loss of a baby.”
“Losing a baby can happen to anyone and it affects not only the parents but also friends, family members and colleagues,” added Sara Fitzsimmons, executive director, SiMBA. “As a charity, we are also very aware of the environmental responsibility that we all have, so to be able to give our donors an option to recycle and raise funds is fantastic.”
Smurfit Kappa works with both public and private sector organisations to develop recovery solutions. Its recycling operations purchase and recover cardboard, paper, plastics and provide security shredding services. Cardboard and paper material supplied to Smurfit Kappa is recycled into brown paper which is used to make new packaging materials.