Lucozade Sport trials edible seaweed packaging

Written by: Jo Gallacher | Published:
The Ooho packaging will be trialled at a series of sporting events

Lucozade Sport will trial plastic-free edible seaweed packaging at selected running events from September.

Brand owner Lucozade Ribena Suntory has teamed up with start-up Skipping Rocks lab to trail its Ooho packaging for runners on the move.

Oohos filled with Lucozade Sport drinks and gels will be trialled at Richmond Marathon on 16 September and Tough Mudder in West Sussex on 29 September.

Hundreds of Oohos will be handed out to participants to gauge their responses alongside plans for further research by Lucozade Ribena Suntory to better understand plastic-free alternatives.

As a signatory of the UK Plastics Pact, Lucozade Ribena Suntory has agreed to eliminate problematic or unnecessary single-use plastic packaging and ensure 100% of its plastic packaging is reusable, recyclable or compostable by 2025.

It is also rolling out its Global Innovation Challenge asking innovators and entrepreneurs to find solutions to help the company move ‘beyond plastic.’

Lucy Grogut, head or marketing, said: “Lucozade Sport-filled Oohos are a completely new and exciting way to deliver the UK’s favourite sports drink to our consumers.

“They offer us a hugely exciting opportunity to reduce plastic use in the long-term, especially at mass-participation sporting events. As a company, we are always striving to do the right thing and this partnership is a positive step in becoming more sustainable.”

In July, food online marketplace Just Eat has also trialled the Ooho packaging on sauce sachets.



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