Ribena bottles get redesign

Written by: Editorial staff | Published:
Ribena printed sleeves will decrease in size and become more transparent

Ribena bottles will be redesigned to make sure they are fully recyclable in the UK’s current recycling infrastructure.

The bottles have in the past caused issues within the system due to their plastic wrap which cannot be recycled in British recycling facilities.

An EAC report in October 2017 criticised Ribena for promoting unrecyclable options to give the bottles ‘grab factor’.

The full printed sleeves will decrease in size and become more transparent, which Ribena said would mean automated sorting machines in UK recycling centres will be better able to identify the packaging.

Industrial design agency Seymour Powell will lead the redesign following an in-depth agency pitch process which began last year.

Ribena was the UK’s first soft drink brand to use bottles made from 100% recycled plastic which it said has prevented 40,000 tonnes of additional plastic from being produced.

In January 2019, Ribena light weighted its most popular bottles which will remove 325 tonnes of plastic from production annually.

Michelle Norman, director of external affairs and sustainability at Lucozade Ribena Suntory, said: “Lucozade Ribena Suntory takes its sustainability commitments very seriously and we are extremely proud to be announcing this packaging redesign to ensure our brands continue to be as sustainable as possible.

“While we continue to make positive changes to our brands it is important that wider changes are made by companies like us, government and industry to ensure recycling rates in the UK can continue to increase.”

Lucozade Ribena Suntory is a founding member of the UK Plastics Pact.

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